Cookie Policy

Effective Date: March 8, 2025

Kite Assistant(“KA,” “we,” “us,” or “our”) uses cookies and similar technologies to improve your experience, ensure essential functionality, and analyze usage across our websites, applications, and services (collectively, the “Services”). This Cookie Policy outlines what cookies are, how we use them, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function efficiently and provide valuable data to site owners. Cookies can remember your preferences, login details, and other information to enhance your browsing experience.

Types of Cookies We Use.

1. Essential Cookies.

These cookies are crucial for our Services to operate properly. Without them, key features like account login and secure transactions may not work.

• Example: session_id
  • Purpose: Maintains your session across pages.
  • Expiry: Expires when the browser is closed.

2. Performance and Analytics Cookies.

These cookies collect anonymous data to help us understand how visitors use our Services, allowing us to improve functionality and user experience.

• Example: _ga
  • Purpose: Tracks unique visitors for Google Analytics.
  • Expiry: 2 years.
• Example: heatmap_tracking
  • Purpose: Analyzes click patterns and scrolling behavior.
  • Expiry: 6 months.

3. Functionality Cookies.

These cookies enable personalized experiences by remembering your preferences and settings.

• Example: language_pref
  • Purpose: Stores your preferred language.
  • Expiry: 1 year.
• Example: theme_mode
  • Purpose: Remembers light/dark mode preference.
  • Expiry: 1 month.

4. Advertising and Targeting Cookies.

These cookies help deliver relevant ads and measure the effectiveness of advertising campaigns. They may also limit how often you see an ad.

• Example: ad_tracking_id
  • Purpose: Identifies user interaction with specific ads.
  • Expiry: 90 days.
• Example: fb_pixel
  • Purpose: Tracks user behavior for Facebook advertising.
  • Expiry: 180 days.

Our Use of Cookies.

We use cookies to:

• Authenticate users and enhance account security.
• Provide personalized content and experiences.
• Analyze website traffic and performance.
• Deliver targeted advertisements.

Types of Cookies We Use.

Below are some of the cookies used on our website and their purposes. This list may be updated as we improve our services. Each cookie’s domain and type are also provided for clarity.

Functional Cookies.

• _cioid (Domain: .kiteassistant.com) – Identifies unique users for customer interaction tracking via Customer.io, improving engagement and measuring campaign effectiveness.
• _dc_gtm_UA-XXXXXXX (Domain: .kiteassistant.com) – Enables Google Tag Manager to efficiently load tracking and functional scripts, ensuring accurate event tracking and conversions.
• poptin_c_visitor (Domain: .kiteassistant.com) – Tracks pop-up interactions to optimize their timing and display.
• poptin_last_visit (Domain: .kiteassistant.com) – Records the last visit date to control pop-up frequency, ensuring a seamless user experience.

Analytical Cookies.

• _conv_s (Domain: .kiteassistant.com) – Tracks session data like pageviews and interactions, optimizing user navigation.
• _conv_v (Domain: .kiteassistant.com) – Monitors visitor behavior across sessions for user segmentation and personalized experiences.
• _ga (Domain: .kiteassistant.com) – Collects analytics data via Google Analytics to provide insights into user behavior and website performance.
• _gid (Domain: .kiteassistant.com) – Distinguishes users during each session for Google Analytics tracking.

Advertising Cookies.

• _fbp (Domain: .kiteassistant.com) – Tracks interactions for Facebook ads and retargeting, ensuring personalized ad experiences.
• _gcl_au (Domain: .kiteassistant.com) – Used by Google AdSense to track ad clicks and interactions for measuring advertising effectiveness.
• IDE (Domain: .doubleclick.net) – A DoubleClick cookie used for ad personalization and retargeting, ensuring relevant ads based on user interests.

Technical Cookies.

• ar_debug (Domain: .doubleclick.net) – Collects debugging information for ad scripts, helping monitor and troubleshoot ad-related functionalities.

This list is subject to updates as we refine our services and website functionality.

Managing Your Cookie Preferences.

You have control over your cookie settings and can manage them through your browser. Most browsers allow you to:

• View stored cookies on your device.
• Delete specific cookies or all cookies.
• Block cookies from certain websites.
• Disable all cookies from being set.

For more details on managing cookies, visit www.allaboutcookies.org.

Opting Out of Analytics and Advertising Cookies.

If you prefer not to have performance or advertising cookies, you can opt out by:

• Adjusting your preferences via the cookie banner on our website.
• Using opt-out tools provided by third-party platforms, such as Google Ads Preferences Manager or Facebook Ad Preferences.

Updates to This Cookie Policy.

We may revise this Cookie Policy periodically. Any updates will be posted on this page with the revised effective date. If required by law, we will notify you of significant changes.

Contact Us.

For any questions or concerns regarding this Cookie Policy, please reach out to us:

Email: [email protected]